Blog
Stories, insights & journeys
Short reflections on travel, events, and the people behind them.
Tourism has always lived with crisis. Here is what experienced operators do next.
Having worked through nearly fifty years of geopolitical shocks, financial crises and global disruptions, John Boulding shares a practical perspective on how experienced travel operators manage uncertainty and prepare for the inevitable return of demand.
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Inbound tourism delivers export income, regional jobs, and global visibility. Yet UK policy treats visitors as a burden rather than a strategic opportunity.
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Tourism does not need more technology. It needs better judgement about where technology genuinely helps the experience rather than getting in the way.
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The travel industry spends a lot of time talking about the future traveller. In doing so, it risks overlooking the most valuable travel market it will see for the next decade and beyond.
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Artificial intelligence is rapidly reshaping how travel is planned and delivered. The real question is whether it is being used to build bridges between people and experiences, or quietly creating new walls.
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Having worked through nearly fifty years of geopolitical shocks, financial crises and global disruptions, John Boulding shares a practical perspective on how experienced travel operators manage uncertainty and prepare for the inevitable return of demand.
[reading_time]