International Business Leader | Strategic Advisor | Board Director | Visitor Economy & Destination Specialist
I’m John Boulding.
For almost five decades, I have led, transformed and advised businesses across travel, tourism, destinations and visitor experiences.
Today, I work with boards, leadership teams, founders and investors across travel, tourism, culture, technology and the wider visitor economy, combining strategic advisory work with speaking, writing and selected projects.
in worldwide travel & tourism
as CEO & President
of operating experience
travel, tourism, culture & technology
Good ideas only matter if they can be turned into action.
My perspective comes from decades of leading businesses through growth, change and disruption, and from continuing to work closely with organisations across the visitor economy today.
I am particularly interested in the points where strategy meets operational reality: how businesses grow without losing what makes them distinctive, how destinations balance ambition with the visitor experience, and how new technology can create genuine value rather than simply add complexity.
That practical perspective shapes my advisory work, board contribution, speaking, writing and industry conversations.
“In Conversation with…” is a series of informal discussions with people helping shape tourism and culture today.
Rather than formal interviews, the conversations explore how leaders think about change, visitor experience, technology, resilience and the opportunities ahead.
From time to time, episodes may also include discussion or review of products, services or ideas I encounter through my work.
