Drawing on almost five decades of international travel industry experience, I work with founders, CEOs, leadership teams, boards and investors across touring, cruise, destinations, attractions, culture and travel technology.
People usually get in touch when they are navigating growth, change or uncertainty and want an experienced external perspective to help clarify direction, test assumptions or think through what comes next. The sections below reflect the ways those conversations most often develop.
I’m typically brought in at moments of change, growth or transition, when founders, leaders, boards or senior teams want space to think clearly and talk things through with someone who has been there before.
I do not offer packaged solutions. I work as an independent sounding board, drawing on decades of operational, board-level and international experience across travel and experience-led businesses to help clarify options, challenge assumptions and support better decisions.
Speaking, for me, is about conversation rather than presentation.
This includes keynotes, panels, moderated discussions and facilitated sessions where context, lived experience and thoughtful reflection matter more than slides or soundbites. Topics often centre on change in travel, leadership through transition, the role of technology and how experiences are designed, delivered and remembered.
I’m sometimes asked to help shape experiences, products and programmes rather than simply advise on them.
This can include tour and visitor experience development, industry events, launches and internal sessions where content, flow and human connection matter. The focus is on creating a clear purpose, a coherent structure and an experience that feels meaningful, distinctive and well judged.
Through writing, interviews and recorded conversations, I explore how travel is changing and what that means in practice.
This includes editorial content, hosted interviews and selected industry collaborations, with an emphasis on thoughtful conversation rather than promotion. The aim is to add context, surface useful ideas and contribute to better thinking across travel, tourism and the visitor economy.
I remain closely connected to the front line of travel and visitor experience through my work with guides, operations teams and organisations shaping how travel is delivered, interpreted and understood.
That continued proximity keeps my thinking grounded in what guests and visitors genuinely value, and it informs my advisory, ambassadorial and strategic work. On selected occasions, it also extends to helping shape bespoke tours, itineraries and visitor experiences where my operational background and destination knowledge can add real value.
